the client

XTEL is the world’s leading evidence-based insights and consulting company. XTEL has a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of its people, data resources and benchmarks, innovative analytics and technology, XTEL helps its clients understand people and inspire growth. Within the Consulting division, exists a diverse team of researchers, analysts, software developers, and expert consultants who partner with clients in the new ways their business requires today.

The solution

The platform offers multiple benefits – it helps identify growth opportunities, deliver shopper-centric category innovation and achieve greater success with new products. It helps achieve higher success rates, improved field force productivity, more sales at lower costs and wins at the moment of truth. Finally, it contributes to an increase of revenues and margins and facilitates best results with retail partners.  

Regarding the technical specs, the solution was created using web technologies for the frontend and .NET for the back-end, and the databases in use are Oracle and MS SQL, depending on the version of the solution. 

As XTEL is an important and valuable Microsoft Partner, the solution makes use of the newest and cutting-edge options available from the Microsoft suite, as Azure is also used for deployment.

The partnership

From a partnership that dates back more than 10 years ago, Beenear supported XTEL, one of its main partners, in the continuing development and expansion of the software solution Sales Performance Platforma powerful, end-to-end solution supporting digital transformation for consumer goods organizations by equipping them with recognized, best-in-class, cloud-based solutions to manage key sales processes and deliver against key growth pillars: assortment, pricing, trade terms & promotions, channel and customer planning, retail execution and distributor management.

The XTEL dedicated team in Beenear, today has a count of over 70 professionals, with a solid experience in .NET and Java technologies, involved in the development and improvement of multiple solutions.