The platform offers multiple benefits – it helps identify growth opportunities, deliver shopper-centric category innovation and achieve greater success with new products. It helps achieve higher success rates, improved field force productivity, more sales at lower costs and wins at the moment of truth. Finally, it contributes to an increase of revenues and margins and facilitates best results with retail partners.
Regarding the technical specs, the solution was created using web technologies for the front–end and .NET for the back-end, and the databases in use are Oracle and MS SQL, depending on the version of the solution.
As Kantar is an important and valuable Microsoft Partner, the solution makes use of the newest and cutting-edge options available from the Microsoft suite, as Azure is also used for deployment.