If we were to say in one word what’s the word for the 2018 edition of CEBIT, it would most likely be innovation. A lot of changes were made to the event, the most important being that meetings with potential partners are now a focus of the event. Even more, the event is now a concept based on a triad consisting of tradeshow, conference, and networking event in a festival atmosphere.

The new concept brought us many more meetings and also offered us the context to meet with existing partners.